Fisher Price has been around for ages. I had Fisher Price toys and now my son has Fisher Price toys and some of them are the same exact toys that I had. Well in addition to toys and children’s accessories, Fisher Price is now adding children programming to their empire.
The toy icon has a Little People line of toys. The Little People are going to be animated and will appear on TV in 2015. The show will be produced by HIT Entertainment. HIT is responsible for shows like Bob the Builder, Thomas and Friends and Mike the Knight. This is huge, the Little Poeples line has been around for over 55 years.
The jump to television is going to heighten their audience and customers on a wider range. All of the kids are glued to a device, these days. They are either playing a game from an app or watching a TV show from an app.