As a child I would run to the TV when hearing the words “Butterfly in the sky. I can go twice as high. Take a look . it in a book. A Reading Rainbow.” I just knew that I was going to hear an exciting new story, read by Levar Burton. Everytime Levar would come on the screen my grandma would say “That’s that boy from Roots.” Grandma was so informative, lol.
Well Reading Rainbow blessed our TV screens for 21 seasons. They won 26 Emmy Awards and 1 Peabody Award. Production stopped in 2006. PBS aired re-runs until 2009. Thanks to our former President Bush and his No Child Left Behind Act, there was no budget for children television shows. Reading Rainbow was seen as a luxury not a necessity. Reading Rainbow opened my eyes and made me want to go to the library. I wanted every book I saw on that show, and I got.
After the cancelling of Reading Rainbow Levar Burton bought the rights to the show. He has since created the Reading Rainbow App. Now he is on a quest to bring revive the show as a web series Reading Rainbow 2.0. Levar started a Kickstarter campaign to raise $1 million. As an incentive if you donate to this cause , you can receive a Reading Rainbow tote, a meet and greet with Mr. Burton or a chance to wear Burton’s visor from his character Geordi on Star Trek.
I checked out the status of the campaign, they have raised $662,433 so far.
Help bring Reading Rainbow back. Please
UPDATE: LEVAR HAS RAISED $1 MILLION IN JUST ONE DAY. READING RAINBOW 2.0 IS NOW GOING TO HAPPEN.